Why Isn't Mexican Coffee as Popular as Guatemalan Coffee?
Why isn’t Mexican coffee as popular as Colombian or Guatemalan coffee?
Let me start by saying that I think the true answer to that question is incredibly complex and involves weird ad campaigns and a lot of history…but I do have a theory!
Before my theory, I will say that I don’t believe that Mexico as a whole has put together such a concerted effort to put its coffee on the world stage quite like Brazil and Colombia have. The impact from these coordinated efforts from coffee organizations and entire governments cannot be discounted.
But it’s more fun to have conspiracy theories!
Now for my theory…
I think Mexico is probably one of the most misunderstood countries on earth.
Unfortunately, it is often looked down upon and thought of as wild and dangerous.
I believe that the same misconceptions about Mexico as a whole extend to the Mexican coffee industry. While many coffee experts believe that Mexican coffee tastes generally the same regardless of where it was grown, Mexican coffee is actually extremely diverse. The flavors you get from Puebla, Veracruz, Chiapas, and Nayarit are all so incredibly different. Some have notes of chocolate and caramel, while others taste like sipping on a green caramel apple sucker!
The sad truth is that to the general consumer coffee from Costa Rica just sounds a lot sexier and more exotic than a coffee from Mexico.
To the average consumer, Mexican coffee just doesn’t have that same sex appeal.
We hope to change that!
I don’t know if we can convince the world that Mexico is as great as we know it is, but for those of you that already know, we hope that Con Todo Coffee can be a daily reminder of this beautiful country that we call home.